What is the most effective way to market your school?
Word-of-Mouth Marketing
Your school needs board members, employees, families, and donors to test positive for willingly and energetically sharing your story with others. Building a strong, loyal base among your core stakeholders is vital to sustaining your school’s enrollment and reputation. The best way to advance your growth plan is through people who will joyfully market your program for free!
A Parent Ambassador should be an enthusiastic fan who is thoroughly committed to the mission, goals, and leadership of the school. They are fanatically loyal and will tell everyone they know about your program. Let's learn how to start building your Parent Ambassador groups and strategies to keep them energized!
Instructors
Founder & Chief Reinvention Officer
Scott Barron
Scott is the Founder and Chief Reinvention Officer of School Growth LLC. He is passionate about transforming schools and communities through more effective leadership.
After leading an education technology company for almost a decade, Scott earned an M.Ed in Education Administration from Johns Hopkins University, and worked 14 years as the head of three independent schools. Based on his experience delivering training and services to thousands of private, charter, and public schools around the world over the last decade, he designed the School Growth Design Framework and a methodology for strategic planning that is data-driven and tailored to the unique context of each school.
Scott has served on school boards, teaches communication and education entrepreneurship classes for higher ed institutions, and serves as the Executive Director of the School Growth Foundation. He has delivered presentations and keynote addresses for conferences and events in the U.S., Canada, and Europe.
Email
After leading an education technology company for almost a decade, Scott earned an M.Ed in Education Administration from Johns Hopkins University, and worked 14 years as the head of three independent schools. Based on his experience delivering training and services to thousands of private, charter, and public schools around the world over the last decade, he designed the School Growth Design Framework and a methodology for strategic planning that is data-driven and tailored to the unique context of each school.
Scott has served on school boards, teaches communication and education entrepreneurship classes for higher ed institutions, and serves as the Executive Director of the School Growth Foundation. He has delivered presentations and keynote addresses for conferences and events in the U.S., Canada, and Europe.
President
Tammy Barron
Tammy has a multifaceted background that reflects her broad range of expertise. Following her studies in chemical engineering and journalism, she completed an interdisciplinary degree program and began her career in education. She has a distinct passion for learning, teaching, and improving. After serving as a teacher at multiple levels for ten years, Tammy took on the challenge of building the brand and enrollment for a large private school. She developed the processes for growth, built a high performing team, coordinated marketing plans, refined the brand, and achieved the multimillion dollar revenue goals every year.
Operational excellence and data intelligence are the two primary contributions Tammy makes to the School Growth team. She is uniquely talented at defining and executing optimal workflows, anticipating the needs of clients, giving direction and feedback, and extracting key decision points from the databases that we are constantly building and curating.
Email
Operational excellence and data intelligence are the two primary contributions Tammy makes to the School Growth team. She is uniquely talented at defining and executing optimal workflows, anticipating the needs of clients, giving direction and feedback, and extracting key decision points from the databases that we are constantly building and curating.
Tools to energize and equip parents to be a valuable asset for relationship building and marketing
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Create/Grow your Parent Ambassador program
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Develop "Raving Fans" who are enthusiastic marketers
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Train teachers and staff on customer service techniques
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Implement methods for listening to parents through surveys and communications
What people are saying:
SG Network Member
"I love the energy that School Growth gives off during your presentations, in addition to the meaty and beneficial information."
SG Network Member
"I'm excited to implement the Parent Ambassador Blueprint that you provided. This will give us a huge head start to increase our relationships with parents."
SG Network Member
"Wow, so many valuable insights! Love School Growth and always learn so much! Thank you for your commitment to helping schools be the best we can be."